No clear focus
Ten pointers after practice, none of them fixed. "Work on your handle" isn't a plan.
Baller Path: one focus at a time, in plain words, from a coach who saw it.
Player development · Grades 3–12 · St. Louis Metro East & online
Make practice show up in games.
Your player gets one focus and a few reps a day from Storm Basketball Training. They send a 30-second clip, Coach sends back one fix within 2 days, and a 1-minute game log shows whether it's working when it counts. Your family sees every step.
Every player starts with a free evaluation. Already have an invite code? Start here
Since 2013Developing Metro East players
50+College athletes developed
ProAlumni playing professionally
Gym or onlineTrain in person or through film
Why players stall
Most players don't need more drills. They need direction.
Hard-working kids plateau for the same three reasons. Baller Path is built to close all three.
Work nobody sees
What happens between sessions decides who improves. Usually, nobody's watching.
Baller Path: a 30-second clip shows the work, and Coach sends back one fix within 2 days.
Parents in the dark
You pay for training and get a car-ride summary. It's hard to tell what's working.
Baller Path: a weekly recap, re-test numbers, and whether the focus is showing up in games.
The Baller Path method
Evaluate. Focus. Train. Review.
Every player runs the same honest six-week cycle. The plan is different for every kid; the standard isn't.
Evaluate
A real baseline across all four parts of the game, and goals from the player and family.
- Skill ratings on record
- Strengths and the biggest gap
Focus
The coach picks the one thing that moves this player next and explains why.
- One focus, not ten
- 2–3 specific reps
Train & prove
10–20 minutes at home or before practice. Send a 30-second clip and what you noticed.
- One fix back within 2 days
- The player confirms it: "Got it"
Review
A 1-minute game log after every game, a family recap every week, and a re-test at week 6.
- Did the focus show up in games?
- Same timed tests, so progress is a number
EvaluateWeek 1Week 2Week 3Week 4Week 5Review
Then it starts again, one stage further along: Foundation → Build → Compete → Lead → Next level.
What we develop
The complete player, not just the jump shot.
Players who make teams and earn minutes are rarely the ones with one great skill. They're solid across all four parts of the game. That's what we build, and measure.
Skill
The fundamentals, built to hold up at game speed and under contact.
Basketball IQ
Seeing the play before it happens. Taught on the court and on film.
Athleticism
A quicker first step and a body that lasts the season, at the right level for their age.
Mindset
The habits that make the other three stick, and the confidence to use them in games.
Measured, not guessed.Each area has a standard test, like makes in 60 seconds or lane agility time, done at the evaluation and again every six weeks. "He's getting better" becomes a number your family can see.
The app
One path. Everyone on the same page.
The player knows what to do today. The parent knows how it's going. The coach knows who needs them. No app store; it opens from a link on any phone.
For the player
Know exactly what to work on.
- Today's focus, in plain words
- A 30-second clip, one fix back
- A pre-game card and a 1-minute game log
For the parent
See it happening.
- Live: reps done, clip sent, Coach's fix
- A weekly recap and re-test numbers
- Whether the focus shows up in games
For the coach
Nobody slips through.
- A "needs you" list with reply deadlines
- Watch the clip, send one fix in a minute
- Game transfer and re-tests for every player
The coach behind it
"Every kid on this roster gets seen, tracked, and pushed. Not just the ones who are already good."Coach Keith WitterFounder, Storm Basketball Training · Belleville, IL
2013Developing Metro East players at the Metro East Sportsplex ever since.
50+Players who went on to play in college, plus alumni playing professionally.
RealEvery focus comes from a coach who watched the rep, not an algorithm.
Pricing
Pick the level of coaching.
Per player, month to month. No app-store cut and no platform fee: what you pay goes to the program.
Founding families Pricing locked for the first 20 families, for as long as you stay. Ask about sibling rates.
Trains on their own
Self-Guided
The path, the plan and the tracking. Your player drives it.
$29/month
- Evaluation and individualized path
- Weekly focus and reps
- Skill ratings and progress history
- Check-ins and team chat
- Weekly family recap
A coach in your corner
Coached
Everything in Self-Guided, with Coach Keith actively on the work.
$89/month
or $500 for 6 months, paid up front
- Everything in Self-Guided
- Clip review: one fix within 2 days
- Game log and transfer tracking
- Coach-written weekly recaps
- 6-week re-tests in person or on film
For the player who wants it most
Elite
The most hands-on version. Limited spots, by design.
$199/month
Capped roster
- Everything in Coached
- 1:1 sessions and direct access
- Plan rebuilt every cycle
- Recruiting profile built with you
- Priority on everything
Run your program on Baller Path · $49–$99/mo
For club and school coaches: roster, development tracking and family updates for your whole team, priced by roster size.
Every plan starts with a free evaluation, and Coach Keith recommends the right level afterward. Not sure? Pick "help me choose." Current pilot pricing.
Get started
Start with a free evaluation.
Before we give your player a plan, we find out where they really are. Here's exactly what happens:
- Book belowTwo minutes. Tell us about your player and how you'd like to train.
- Coach Keith confirms a timeUsually within a day. At a gym in the Belleville / St. Louis Metro East area, or online if you send film.
- The evaluationFree. A baseline across skill, basketball IQ, athleticism and mindset, plus your player's goals.
- Your plan and inviteWe recommend the right level, then send your family's personal link. The first focus is waiting.
Prefer to talk? Call or text (618) 558-0434
Metro East Sportsplex and gyms around Belleville and the St. Louis Metro East
What ages is this for?
Grades 3 through 12. The plan scales with the player: younger kids focus on fundamentals and habits, high schoolers add film, strength and the recruiting side.
How much time does it take each day?
About 10–20 minutes on most days: two or three specific reps and a quick check-in. Short and focused beats long and random.
Do we have to be local?
No. Train at gyms around Belleville and the St. Louis Metro East, or fully online: your player films a few reps and gets the same evaluation, focus and coach feedback through the app. Self-Guided works wherever your player trains.
What happens at the free evaluation?
It's free and there's no obligation. A baseline read of your player across skill, basketball IQ, athleticism and mindset, in the gym or from film, plus a conversation about goals. You leave with clear next steps and a recommended plan.
We already play AAU or school ball. Does this conflict?
It's built to sit alongside it. Team practice runs team concepts; Baller Path is the individual work in between, aimed at what your player needs.
How do you measure progress?
Skill ratings across the four areas at the evaluation, re-checked every six weeks, plus reps logged, streaks and coach notes. You see the same numbers the coach does.
Does my player have to film themselves?
Once or twice a week: 30 seconds of the focus rep, so Coach can see it instead of guessing. A parent, sibling or teammate can hold the phone. Clips are private to your family and your coach.
How fast does Coach reply?
Within 2 days, usually sooner. Every reply is one clear fix: what went well, the one adjustment, why it matters, and the next rep. Your player confirms it or asks a question.
Is there an app to download?
No app store. Your invite opens Baller Path in the browser on any phone, and you can add it to your home screen in one tap.
Who sees my player's information?
Your family and your player's coach. Nothing is public, and the demo uses a made-up player.
Can we cancel?
Monthly plans can stop any time. Founding-family pricing stays locked as long as you stay.
Ready when you are
Find out where your player really is.
Start with a free evaluation. Then a plan built for one player, and a coach who checks the work.